Erifili Gounari is a 24 year old entrepreneur, author, writer, and public speaker.
She is the Founder and CEO of The Z Link, a global social media agency, consultancy, and market research firm that connects brands to Gen Z by making marketing more human and community-driven. With their team of 25 marketing strategists and creators, they have helped brands such as Deloitte, IKEA, Pepsi, Hearst, and more.
The Z Link has a market research network of over 30,000 Gen Zers around the world, as well as The Digital Native, a trusted publication deconstructing internet trends and culture.
As an active voice on Gen Z trends, marketing, and culture, Erifili has been featured on Forbes 30 Under 30, as well as publications like Wall Street Journal, Inc, NBC, Fast Company, Insider, and Digiday. For press and public speaking enquiries, check out this page.
Erifili is the author of Design Your Life: Your Career, Your Way, published in October 2024 by Kogan Page. It is a first-of-its-kind guide for Gen Zers that want to build careers that offer them freedom, ownership, and flexibility, using the countless digital tools and resources at their disposal. It is now available at multiple retailers around the world!
Erifili also works with brands as a creator for sponsored social media content as a creator with a community 30,000+ followers, so if your brand seems like a good fit, feel free to reach out.
Always driven by a passion for learning and the written word, Erifili also co-hosts the Espresso Epilogues podcast. She is also a travel photographer.
Isabel Berwick, Host of the Financial Times Podcast ‘Working It’ and author of The Future-Proof Career
"A lot of what gets passed on as 'good careers advice' is based on 20th-century corporate careers. Few experts have been able to capture, distil and pass on what matters in today's always-online world. Design Your Life is the book to fill that gap.
Erifili is talking to her Gen Z peers, but her book is also a must-read for anyone who is curious to understand how we can make the most of our unique skills and qualities, while harnessing the exciting new tech-driven possibilities for a long-term and fulfilling working life."
Paul Scherer, Chief of Staff at Augment.Org
"Design Your Life is a wake-up call. It's the alarm clock you didn't know you needed, ringing loudly in the era of remote work and creator economy. Ignore at your own risk."
Get your copy and start building a life and career on your terms:
Readers outside of the UK and US can buy the book on the official Kogan Page website with worldwide shipping, or look online to see which local retailers stock it.
Use code DESIGNYOURLIFE on Kogan Page for 20% off!
